Monday, 19 November 2007

Shopping online at www.asos.com

The Digital Economy


The website i have chosen to look at to see how you can buy different things online is http://www.asos.com/.

Homepage
The homepage has many adverisements, enticing the reader to look further into the website and look at what they offer.









The first advertisement implies that anything that a girlifriend/mother/sister etc would want is just one click away from this icon. This is very enticing to a man that does not know what to buy a woman for christmas as they would see this and think that the answer to what she may want will be something he could buy from this link.



The 20% off offer entices readers to click on it as everyone likes a special deal around christmas.















There is a guide on how to shop online. This is very useful for customers that have never shopped online before and some can be very anxious about how to do it and giving personal details on line. It shows a quick and easy to understand video on how to search for something and then buy it.

The homepage also has its own blog which updates the users on what is new, interesting stories about fashion and any other interesting offers that they have. Having a blog can entice readers to keep returning to the website to see any updates which would mean they see all the new advertisements and also means that while they are there they could also have a quick look at anything else they need like a top or trousers etc.

2 comments:

Sam Warrens said...

HELLO! very good notes, will be better when photos are put in :) x

tashi_tashi said...

Very good, very good indeedy. You haven't written much but what's there is lovely :) i like your use of the word entice haha :D

and and you could write about how you can track your order, cos thats always useful if youre waiting for something and its taking forever to come :)

very good abigaiiil :)