The Purpose of the Site and How Successfully it meets this Objective
· What is the purpose of the website?
· Is it selling goods or services?
· Look at the website thoroughly to see the range of goods or services it sells.
· First impressions of the website? Is it good (considering first impressions can help to bring customers back to the website. Things like poor navigation can make them think they cannot be bothered etc.)
Case Study
Dell is a very large computer company. Objective is online sales of computers. Allows customers to buy a range of products i.e. small home computers to large file servers suitable for big businesses.
This website only operates online and telephone sales. Computers aren’t sold in retail stores. Can make a computer with different features that you have picked. The website has the necessary pages to guide you through the process and pages that can help you with the options.
There’s also an order page which summarises your final specification.
It gives different options as to whether you want to purchase a computer for your home, small business, large business etc.
Dell website gives information on how to buy a computer. There is also a quick step by step overview which breaks the process down for the buyers. It says how buying a computer entails,
1. Defining your category usage.
2. Choosing your system.
3. Customising your system.
4. Paying for your system.
5. Then Dell will deliver your computer.
(dell choosing a computer – picture)
This picture shows how there are buttons that can lead you to going to pick different options for your computer.
There is also a whole page that comes up where you pick different features for your computer. There is a button available if you need help about picking something your not quite sure what to pick.
No comments:
Post a Comment