PLAN FOR UNIT TWO

What Is E-Commerce?

• Describe what e-commerce is and how it has become. Talk about different commercial websites. i.e. food shopping, clothes shopping, games/toys/other things shopping. Talk about ASOS.com (the website i have chosen) briefly. What are the advantages and disadvantages there are of having e-commerce. Has it made life easier for us or more harder? Has it brought about new risks?

Introduction - pg 114

What Purpose Does It Have And Does It Meet It's Objectives

• Describe the purpose of the website; is it obvious what type of website it is as soon as it loads? Does is successfully meet its objectives; Is it a popular website? Have they had any financial problems where they haven't had many customers? Does their beginning layout (the homepage) make the user feel they are browsing a professional and trustable website?

The purpose of the site and how successful it meets this objective - pg 132

How Is The Website Structured?

• Is the homepage clear and easy to use? Can you navigate your way through the website easily from the homepage? Are their interesting and relevant pictures on the homepage? Can you read the writing easily? Is the information relevant? SCREEN PRINTS!! Have they used a frame so that it doesn't confuse the user going from page to page? Is the page cluttered with information and pictures that its too much? Does it have a search facility? As these are essential.
• Does it give an option of the price range you are looking at to spend?
• Does it give the option of picking a brand (or person) to look at their range of products or do you have to search through all of the products in that topic to find it?
• (sort by option) Does it give you an option to view the products in a certain topic that is new or acsending or descending price?

How It is structured - pg 133

The Goods And Services

• What types of goods does it offer? Is it easy to see what they offer straight away? Are the goods broken down into sections in the menu or just one big list of what they sell? Are there topics within genres? Is it easy to go from one genre to a topic or does it get confusing?
• Are they branching out into any new areas? Has there been any recent developments?

The goods and/or services it offers - pg 134
Extentions of product range - pg 129

The Product Information Provided

• What type of information do they give about the products? Are there detailed descriptions? Is there a picture? Are there different views of the picture available? By law the information has to be honest and not make false claims, has the website done this?
• Do they give other products that could go well with the product you are enquiring about? Are these other products relevant and would they interest the user? Does it tell you what other customers have bought with that product?
• Does it give information about returns policy? And delivery information specific to that product?
• Does it give any more options of colours? sizes etc?

The Prodcut Informaiton Provied - 135
Distributing Goods - 124

Types Of Transactions That Can Be Made

• Describe the two different types of transactions, where a user creates an account and then purchases their product and then where a customer already has an existing account and purchases a product. Screen shots of both and all stages.
• Is there a virtual shopping basket that lists the things you want? Is it easily accessible?
• Does the store enable you to track an item that you have purchased?
• Does it use PayPal?

Types of transactions that can be made - 135
transaction websites - 115
types of information required by businesses - 119

The Methods Used To Capture Customer Information

• Talk about overt methods. How the customer knows that the information is being taken and what is being taken.
• Talk about covert methods. How the customer does not know that a website is taking information about them without them knowing like their computer IP address .
• Talk about cookies (small text files