PURPOSE AND OBJECTIVES. unit 2

What Purpose Does This Website Have and Does It Meet Its Objectives?

We can see straight away that this website sells fashion items as beneath the website’s logo it states that it is an ‘online fashion store’.

Having first clicked onto this website, I could tell that it was an online clothing store as there were many pictures of new items available and there were many offers on the homepage portraying pictures of trousers, tops, dresses etc.
My first impression of the website was that it’s main target audience was women, as there were many female items available. However, when looking further, I could see that they also had a men’s section as well.

I thought the website must have been popular and created by a company that had high aims and expectations as their layout is very clear and aesthetically pleasing and also, they have their own blog - which portrays to me that they are a big company that does not just use pictures to sell their products they also use ways which involve ICT to tell their customers about new products and information available.

The objective of the website is the online sales of women and men’s fashion. Especially as this is a website based company and does not have any stores throughout the UK.
I think that people that search through this website will be enticed to look further as there are many large boxes of information with offers and special deals etc.

This news clipping from the BBC website proves that ASOS’s objectives of selling their products was definitely met this year as their sales were very profitable and the number of people visiting the website each month (two million) proved that the whole website was aesthetically pleasing and you could easily navigate yourself around the website as their customers would not keep coming back if they found it difficult and confusing.

The pictures that portray the products are on a person, so that the customer can see what the product will look like in contrast to the product being laid flat on a table etc. There are also different views to the pictures available so the customer can see what the top for example really looks like. This is another way that they meet their objective of selling as much as possible through an online method as the more a customer can see an item, the more they will be enticed to buy it. Online based companies are very aware that a customer cannot ‘try’ the items on or see what they are like until it turns up at their house so they have to ensure that they give the customer better than satisfactory ways of seeing the items available.
On my first impression, the fact that this website has a logo, has their own blog and gives the customer many ways of contacting them, it proved to me that it was a trustable website.