THE SITES USABILITY AND ACCESS. unit 2

The Sites Usability And Access

In the design stages of a website, IT experts need to take into account that not everyone finds using computers easy and by putting too much into the homepage or making the menus confusing can make potential customers shop elsewhere.There is an easy drop down list that changes the currency of the prices on the website, this therefore branches to a wider audience as people from different countries can see how much the clothes are in their currency instead of having to get out a calculator and do it themselves. This is located in the top right hand corner of the website.

There is a search box that helps the user find a specific item that they want without having to search through all of the categories and sections. Also, in this search box the user can type in a code to bring up a specific item. (The codes are found in the magazine that is sent to home addresses.) The advantage of having this type of system is that if a customer sees something they really like in a magazine, they do not have to search through all of the pages in one section to find that specific top etc. they can simply type in the code and it will be uploaded.

















The website has a clear structure and has a small menu across the top of the page showing links on how the customer can track their order, log into their account and watch a short video of how to shop if they are new to online shopping.




















There is small menu across the bottom of the page showing links to pages where the customer can find out more information about returns, how to contact the company, the terms and conditions etc.
There is also a main menu on the left hand side of the page labeling the main categories of products that they sell. Once having clicked on a category a new page will appear and areas within that category will be shown.
Some people often find it hard to remember whether the URL has a ‘.com’ or a ‘.co.uk’ at the end of it. However, if a customer types into the URL http://www.asos.com/ and http://www.asos.co.uk/, they will be directed to the same page. This is good as the customer will always be able to find the website.















Overall, I think that ASOS have a layout that isn’t confusing and the fact that they have a ‘Help’ page and a 5 step guide on how to shop will make it easier for people that do not normally shop online. They are easily accessed through searching on any search engine and the URL can either be ‘.com’ or ‘.co.uk’ and the same page gets uploaded.