THE TECHNIQUES USED TO ENGAGE, RETAIN AND ENTICE CUSTOMERS. unit 2

The Techniques Used To Engage, Retain And Entice Customers

As ASOS are an online based website, there are no sales people to persuade a customer to buy goods. There is also no way for a customer to build up a relationship with the vendor helping to ensure that the customer comes back.
Because of this, the website uses special techniques to help retain customers.

ASOS has created a good name for itself and you always hear people recommend their friends to browse the website as they do very good deals and sell a variety of products.
Customers go to web sites for many reasons, so a web site needs to reflect as many of these reasons as possible.

There are banner advertisements to engage the customers and show off their products that are on sale. These can be found on the homepage below the main image.

Also, other products that are on offer are shown in the homepages in their different categories.

To retain the customers, the website has to make sure that the customers become engaged in the pages as quickly as possible because if they are not then they will leave. If the web site is too slow the potential customers will leave before the page has even finished loading.

On ASOS, as soon as a user clicks onto a link the page loads itself up which is good as the website is not loosing customers through the lack of it loading fast.

Other ways of retaining customers is bargains and money off items.

The content of a website should be relevant and up-to-date with its prices and items. Any images should show the latest product, not something that is well out of date. ASOS does this through its blog.ASOS created a blog so that they could constantly update its customers with information on new items available, new offers and deals and celebrity fashion news. This is a brilliant way to engage and retain customers as the customers will want to return to read any updates and keep coming back to read further stories and offers.

Customers can also find a link to the blog in the menu at the bottom of the page.

ASOS is a catchy URL name and is an abbreviation for As Seen On Screen, already the user is potentially persuaded by the name as what they see on screen is exactly what they will get and also implies what they see celebrities wearing on the television is what they can find on this website enticing them to look further and browse to see if there is anything they like.